Design Directory

ALEXCHOI design & Partners ltd

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ALEXCHOI design & Partners was found in 1997 by Mr. Alex Choi. We are a multi-faceted store development and design organization dedicated to the integrated disciplines of interior design. We cultivate our affiliations with other design practices in the architectural, graphic and branding disciplines, strengthening our overall approach to the multi-disciplinary approach in design with function and passion.

Our first approach to any design project starts with a clear brief from our client, a detailed understanding of the project’s market positioning, the overall strategy and most importantly, the client’s business goals and target achievements. We then approach the design solution hand in hand with our as part of a business and visual problem solving sequence, and together with our design excellence, we always conclude with a successful end product which embodies both form and function of timeless value.

Our design approach have been well received by many prestigious clients including Aveda, BMW, China Mobile, A.S Watson, Quiksilver, Smartone Vodafone, Phillip Morris – just to name a few who are our repeated and long term corporate customers seeking for consistent and successful retail design solutions. And also, exhibition design is one of our design strength which is proved by our award winning project – the China Mobile exhibition centre in Guangzhou.

Our China projects division has successfully assisted many Hong Kong and Asian retail commercial brands to mark their presence in the China market with full design support. Our design presence includes many retail flagship stores found in Beijing, Shanghai and Guangzhou. As Part of the integrated and comprehensive design services, we also tailor-made overall brand design manual system with fitting out guidelines for our clients to execute rapid expansion of chainable/franchised stores in great speed ahead of competitors.

ALEXCHOI design & Partners proudly offer to you, our clients, high quality services such as: primary services:

interior design strategy (retail, commercial, office, exhibition, show flats & hospitality) interior landscaping retail graphics concept creation environmental + signage graphics overall brand and interior design manual – for chain operations

secondary services:

corporate identity branding support printed collateral packaging/uniform

Design Experience
11 to 20 years
Company Employee
10 to 30
Design Nature
  • Architectural / Spatial Design
Client Profile
  • Banking & Finance
  • China Assignments
  • Education
  • Hotel, Entertainment and Tourism
  • Information Technology & Telecom
  • Interior Design & Construction
  • Manufacturing
  • Others
  • Overseas Assignments
  • Property
  • Public Sector
  • Retail Marketing & Services
  • Social Services

HKIDA 2010- Commercial Space – Silver Awards, INTERIOR DESIGN – Best Of Year Awards 2011- Honoree