Hong Kong Design Centre

Andrea Palama

born in Crotone in southern Italy in 1963 Him spent most of his youth in Rome, where he studied design at the Academy.

After working as an assistant in numerous design studios, he began his own career as a freelance designer in 1991. It was in this year that he came up with first brilliant creation for the watchmaking sector: a watch with case and strap of high-quality Sardinian natural cork.

After spending more than a year designing and producing this model, he decided to set up his own distribution company for this special watch. And so he invented the NICE brand.

Thanks to the product's originality in a market crowded with more or less famous brands of all kinds, his company very soon established itself with thousands of points-of-sale

In 1996, he was awarded the Best Award Design at the Gallery of Design and Innovation in New York.

In 1997 his work with computerized graphics led to an international prize, the Best Combination Site, an award given by Media Magazine and Apple Inc. for the creation of an original website.

In 1998, he presented an innovative collection of watches with essential lines and featuring only the basic colors black and white. The collection proved to be too minimalist for consumer tastes at the time and did not meet with the expected success. The trend was, however, launched the following year, when designer Calvin Klein came out with his first watch collection, which had essential lines and used only black and white. It was a worldwide success and the trend took hold in the sector.

In 2000, Andy Palama decided to design a collection with very original shapes and, this time, in an explosion of colors and new materials. With a new industrial partner that enabled Palamà’s company to expand its horizons to the world market, production was transferred from Switzerland to Asia.

His new collections met with great success at international trade fairs and gave Andy Palama the opportunity to design watches for various leading brands, such as Puma,Anne Klein New York, Jennifer Lopez, Naj Oleari and Speedo ,Champion and to express his creativity beyond the sphere of NICE.

For Champion brand one of the leader in Brazilian Market Andrea Palama make a co-branding with the signature CHAMPION BY ANDREA PALAMA and him design for the brand many masterpieces like the Model SLIDE that from 2005 until now still in the Market. In 2003, with the creation of a second brand, COOL, he began a unique application of color and plastic materials to the design of watches and small jewelry.

In 2010 Andrea Palama create the brand SLIDEIDENTITY (www.slideidentity.com) and develop the brand for 5 long years from 0 and create 6 watch collection the Facebook page get more than 8000 fans and the video Chrono in YOUTUBE reach more than 22.000 view