"Fashionista Hong Kong" HKDC's Design Mart 2015@K11 Showcased Local Fashion Design

(Hong Kong, 14 Oct 2015) With a dual vision of nurturing young creative talents and advocating value creation through design, Hong Kong Design Centre (HKDC) and K11 Design Store joint hands again this year in K11 Design Month to co-organise Design Mart 2015 from 9 to 11 October 2015. A total of 46 local designers/ design companies wowed the shoppers with their trendy and representational merchandises.

Themed “Fashionista Hong Kong”, this year Design Mart has received applications from many talented fashion and accessory designers and design units. 42 design units of accessories, clothing, jewelries and decorations showcased their design along the corridors of first and second levels at K11, while 4 anchor vendors from Design Incubation Programme (DIP) showcased their latest ladies’ wear at Atrium over last weekend. Around 120,000 visitors have participated in the event and brought a total turnover of over HK$510,000.

Earlier on, HKDC has invited Mr Larry Yip, Merchandising Manager of K11 Design Store and Dr Keith Chau of Polytechnic University’s Institute for Entrepreneurship to conduct a knowledge sharing session and a designpreneurship training respectively. Some participating vendors also opted to join a study trip to Shenzhen organised by another HKDC’s certification programme. All these meet-ups and training are meant to build up network and confidence for designpreneur-to-be.

Design Mart 2015 also included a couple of public engagement programmes and a VIP tour. On the first day of Design Mart, Dr Edmund Lee, Executive Director, Ms Elina Lee, Director, Partnership, Marketing and Communications, and Dr John Lo, HKDC Senior Consultant and Chair of Design Incubation Assessment led a VIP tour together with Ms Regina Zhang, Manager, Art Projects (Creative) of K11 Concepts Limited for the guests who are either a supporter or a key figure in fashion industry. They visited the booths and interacted with the participating vendors to support and appreciate young local talents. Mr Arthur Lam, renowned fashion designer joined the VIP tour, expressed his deep appreciation towards the young talents, “the vendors’ fashion, jewellery and product designs are full of creativity and practicality. Design Mart has provided the young designers with a good opportunity to showcase their products to the public.”

Representatives from Blind by JW, LOOM LOOP, HANG and Playback Concept shared with the audience the concept and achievements of their design brands as well as the style and fabric in their collections. The headpiece parent-child workshop led by FAVEbykennyli attracted parents and children to create their own adorable headpieces.

To enjoy the highlights of the event, please visit Facebook:

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About Design Mart

Design Mart aims to provide a platform for creative talents to promote their original design works and serve as the first step to expose their products to the public. Designers and artists from all creative disciplines are welcome to join Design Mart and promote their original works. This is also a great opportunity for designers to communicate with the public and share their creative ideas. In addition, designpreneurs will be provided a training course to enhance their practical and fundamental knowledge on retail business and management skills.

About Hong Kong Design Centre

Design for Society is the major undertaking of Hong Kong Design Centre (HKDC). HKDC is a non-profit organisation and a strategic partner of the HKSAR Government in developing Hong Kong as an international design hub in Asia. Since 2002, HKDC has been on a public mission to (i) champion strategic and wider use of design for creating business value and community benefits; (ii) promote and celebrate design excellence; and (iii) educate the professions and the community to be resourceful champions for sustained developments through design and innovation.

About K11 Design Store

With the core values of Art, People and Nature, K11 brings K11 Design Store to the community. Through pieces of distinctive design products, K11 Design Store leads us into the designers’ mind, appreciating how the track of ideas goes, exploring their creative mind, reading the beautiful stories behind and beyond the design. With the brand’s persistence towards art, K11 Design Store values the fusion of craftwork and originality. Products are selected from outstanding designers’ brands all over the world, including but not limited to France, Italy, England, Denmark, Holland, USA, South Africa, Japan, Taiwan, Thailand, Shanghai and Hong Kong. Some brands and styles are even first brought into Hong Kong. www.k11designstore.com

Media Enquiries 

Jacky Chan
Tel: (+852) 3793 8478
Kit Chau
Tel: (+852) 3793 8476
Email: wendy.wo@hkdesigncentre.org

Images & descriptions:

Image 1: Mr Arthur Lam, renowned fashion designer and Ms Janet Cheung, Vice Chairman of Hong Kong Fashion Designers Association (2nd and 3rd from left) enjoyed the VIP tour led by Dr Edmund Lee, Executive Director (1st from left) and Ms Elina Lee (4th from left), Director, Partnership, Marketing and Communications of Hong Kong Design Centre at Design Mart 2015.

Image 2: Mr Arthur Lam, renowned fashion designer and Dr John Lo, Senior Consultant and Chair of Design Incubation Assessment of Hong Kong Design Centre (right) exchanged ideas during the VIP tour.

Images 3 & 4: Founders from Blind by JW, Jessica and Walter, shared with the audience the concept and achievements of their design brand.

Images 5 - 8: 46 design units showcased their trendy and pretty merchandises at Design Mart 2015 on 9-11 October 2015.

Images 9: Mr Arthur Lam and Ms Regina Zhang, Manager, Art Projects (Creative) of K11 Concepts Limited (Middle) interacted with vendors during the VIP tour.