phenotypsetter (NG KONG WAH)
phenotypsetter stands for an attitude for playful, unconventional, forward and creative concept for clothes. phenotypsetter does not set visually a definite style, and disregards trend and norms for allowing clothes be made in a witty and novel approach.
Apart from being a clothes designer label, phenotypsetter is also a shop for clothes, accessories, artworks and lifestyle products.
A line for gender neutral ready-to-wear is first introduced under phenotypsetter, then women and accessories lines are added later on for diversified creations.
01/02: gender neutral 03: women 04: d-objects (accessories)