Hong Kong Design Centre

BrandsNation is a regional innovation think tank that specialises in design research, value creation strategy, branding and innovative solutions. We believe the role of design and design strategy is to empower businesses to minimise the chances of failure. Our role is to be an essential business partner as brands develop. As change takes place, businesses should be ready to react accordingly. BrandsNation can help you to take advantage of every opportunity. If your brand does not react and develop, your competitors will.

What we do? Research Develop the most significant research methodologies between qualitative and quantitative framework. We are your partner to turn ill-structured, ill-defined problem and your innate needs, through a set of research and synthesis approaches in answering all the unmet business needs within the related ecosystem. The main objective is to develop a contextual framework in enabling the development of an evocative brand proposition.

Value Creation Strategy Apparently, a paradigm shift is taking place. We want to empower you to prepare for and take advantage of change. We want to work with an approach that enables ‘design thinking’ methodology in place and to put your brand ‘ahead of the game’ of business transformation. We want to empower you to evolve within paradigm shift that is driving by releveant business model, evocative product service system development and in nurturing ‘T-shape’ organisational culture. Ultimately this transformational initiative will create new opportunities for genuine profitability and sustainable growth.

Design Strengthen the role of design to reflect an evocative yet differentiating strategy which conveys the best brand voice at every touchpoint. As design is the single most powerful language to manisfest a brand at the competitive marketplace. We want to partner with you to develop an essential set of brand management tools, range from brand architecture, naming, brand identity development, implementation guidelines towards brand management workshops in answering and reflecting the compelling value creation strategy for the expected return.