Hong Kong Design Centre

[Hong Kong, 27 January 2016] Hong Kong Design Centre (“HKDC”) launches its latest Annual Report 2014-15 in a creative way, embedded with interactive Augmented Reality (AR) technology, the first of its kind in annual report. This would not only echo the report’s theme “design. cities. future.”, but also bring a new twist to traditional publication as well as readers’ experience. 

HKDC’s Annual Report features its overview and five major work directions, flagship programmes, achievements and future development by building a 3D interactive environment embedded with a selection of video clips. Being dedicated to leading the way for our next generation designers, HKDC has invited a current incubatee of its Design Incubation Programme (“DIP”), Creote Studio, to demonstrate its talents in developing this AR application. Reading experience and speedy readability are further enhanced by “Parallax Scrolling” effect adopted in the e-version, which is accessible by simply scanning a QR code via smartphones or tablets anytime, anywhere. 

Being a caring corporate citizen, HKDC also pioneers in promoting sustainability and green design initiatives. This Annual Report was printed on certified paper from FSC originated from responsible sources, which is degradable and lightweighting. In short, the new production approach of “less paper, more contents” perfectly presents our motto of design innovation for sustainability.

For the way forward, HKDC will continue to join forces with various partners, local design talents and friends to co-create a better world through design and innovation, thus to align with its five work directions, namely ConnectStakeholders, Celebrate Design Excellence, Nurture Creative Entrepreneurship,Advance Design Knowledge and Engage the Society.

Links to the online versions of HKDC Annual Report 2014-2015: 
English with Traditional Chinese
English with Simplified Chinese

Media is welcome to contact us for interviews with Creote Studio, a current incubatee of DIP of HKDC, to share its start-up experience. 

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About Hong Kong Design Centre
Hong Kong Design Centre (HKDC) is a non-profit organisation and a strategic partner of the HKSAR Government in establishing Hong Kong as a centre of design excellence in Asia. Since 2002, HKDC has been on a public mission to use design and innovation to drive value creation and improve the well-being of society in the following directions: (i) connecting all industry doers and thinkers, fostering exchange and collaborations among designers, businesses and academia; (ii) celebrating talents and good designs that improve quality of life, address social innovation and preserve cultural heritage; (iii) nurturing creativity and entrepreneurship among students, budding design-preneurs and design-driven start-ups; (iv) advancing expertise and knowledge to promote innovation and growth within Hong Kong’s design community; and (v) engaging the society by sharing industry news, knowledge and insights with the press as well as the public. Details are available at  www.hkdesigncentre.org .

About Design Incubation Programme
The Design Incubation Programme (DIP) is supported and funded by the HKSAR Government, to nurture design start-ups to propel further development of the design sector, help building a talent pool and promote design entrepreneurship in Hong Kong. It offers funding support and other support services to incubatees, with the view to helping them meet the challenges during the early and critical stages of development. HKDC took over the administration of the DIP on 1st May 2012 to continue with the programme, utilising HKDC’s strengths and connections with the design and creative industries locally and overseas. For more details, please visit  www.hkdesignincubation.org .

Media Enquiries

Jacky Chan
Title: PR & Media Relations Manager
Tel: (+852) 3793 8478
Email: jacky.chan@hkdesigncentre.org

Images & descriptions

Photos 1 & 2: Design of HKDC’s Annual Report 2014-15
Photo 3:  The integration of AR & 3D technology delivers an interactive experience to readers
Photo 4:  Users can enjoy the “Parallax Scrolling” effect embedded in the e-version by scanning the QR code