Hong Kong Design Centre

Supporting Event - Tradition in the Future - GAFA Cultural Innovation Design Exhibition

The “Tradition in the Future - GAFA Cultural Innovation Design” exhibition presents a series of innovative designs and cultural projects from the Guangzhou Academy of Fine Arts. The exhibition will showcase approximately 42 sets of innovative and inspiring graphic design, product design, animation and IP design, interactive design and digital media design projects. It will offer a glimpse into the fresh perspectives of young designers in the Greater Bay Area and how they seamlessly integrate traditional cultural elements into the realm of cultural and creative design. The exhibition marks the inaugural close-knit collaboration between the two leading design institutes in the Greater Bay Area following their memorandum of cooperation, which will further deepen and facilitate exchanges of new generations of designers across the regions.