Hong Kong Design Centre

Supporting Event - Red Dot Exhibition “The Essence of Design – Creating Value”

In collaboration with Red Dot Institute, the exhibition The Essence of Design – Creating Value deals with the importance of good design in the companies’ and brands’ profitability besides its aesthetic, cultural and social aspects. It showcases a wide range of game-changing products and brands that won the prestigious Red Dot Design Award.

As the founder of Red Dot, Prof. & Dr. Peter Zec mentions, "Many people believe if it does not cost anything it is not worth anything. It is clear that good quality is more expensive and inferior quality costs less. Quality has its price, but the price alone says nothing about value. The price simply shows that something is expensive or inexpensive. Only when quality comes into play can it be determined if something is better or worse. The difference and interplay of price and quality allow us to think about the essential role of good design: creating value."