Supporting Event - MarketingPulse Webinar - Communications for Recovery: The Power of Authentic Voice
Recovery and resurgence communications in 2020 is not just about economic survival and revival. It is now about social reckoning, emotional recovery, the resurgence and emergence of doing what’s right, for all of society and all stakeholders. This session looks at the importance of the authentic voice – from brands and leaders – in rebuilding trust, confidence and community at a time of unprecedented change. It will discuss how communications professionals can help shore up a company’s immediate term survival, while also keeping one eye on the people that will enable its long-term success – employees, customers, partners and the wider stakeholder community.