Supporting Event - Hong Kong Institute of Marketing (HKIM) Symposium 2018
“Paradigm Shift in Marketing for the Future Digital Economy & Smart Cities”
For marketers, the term “smart city” can very much break down into “big data”, “cloud” and “social” aspects. With a smart city, devices are installed within a city blanketed with WiFi, in which will collect data and operate infrastructure and services of the city to maximum efficiency.
As smart cities become more ubiquitous, so does the underlying technical and social change that is worth discussing. This Symposium will discuss how smart cities will affect our digital economy, as well as opportunities for marketers to get even closer to consumers.
Activity information
Date: 3rd August 2018 (Friday)
Time: 14:00-17:30 PM
Venue: V322 Lecture Theatre, 3/F, Jockey Club Innovation Tower, The Hong Kong Polytechnic University
Participation Fee: Hong Kong Design Centre Offer : $280 / Original Price: $380