Supporting Event - Break the Cocoon, Sparkling Hong Kong (BCSHK 2020) – Designers Inspiration Trip
Hong Kong is filled with creative talent more than you think of. 19 esteemed awardees of Hong Kong Smart Design Awards (HKSDA) 2019 participated in the Designers Inspiration Trip (BCSHK 2020) to Germany and the Netherlands during 1-10 February 2020. They got the chance to demonstrate local creative product designs to overseas buyers, explore business opportunities and build valuable business network at Ambiente, Frankfurt and Spielwarenmesse, Nuremberg Toy Fair. 
Again this year, apart from Germany, the delegation further reached the Netherlands for cultural and commercial exchange, including Moooi Design Studio, Droog Design Studio and museum visits. The Netherlands is filled with cultural art atmosphere, particularly strong in product design. 
This Designers Inspiration Trip aims at refreshing designers' vision with latest global market trends, not only to enhance their competitiveness in the evolving market, but also raise the publicity of local designs in global platform as a result.
Activity information
Let’s see how those awards-winning creators open the gates of opportunity via the trip
You may also see all highlights of their fruitful journey at https://youtu.be/an5WyavV298
OR know more about the program on HKSDA website: https://www.sdawards.org.hk/